Use this section to define the core elements of your current 90-day campaign.

What is the Specific Issue Focus (Timed & Winnable)? E.g., Stop the rezoning of public park land.

Who are the Primary Target Official(s)? E.g., Council Member Jane Doe, Mayor’s Office.

What is The Specific “Ask” (The GOAL)? E.g., We demand a vote NO on Resolution 42-B during the October 15th Council meeting.

What is the Core Message (The 3-Sentence Narrative)? E.g., Rezoning 10-acre parkland hurts children, ignores community needs, and costs the city millions in future recreation revenue. Stop 42-B now.

Affected Storytellers (Names & Impact): E.g., Sarah J. (mom of 3, will lose safe play space); Tom K. (senior, expert on park history).

Influencers Mapped (Target 10+): E.g., @LocalNewsBlogger (5K subs), Pastor Mike (First Church), City Sports League President.

• Letters To the Editors Published Goal: E.g., 5 Regional
• Media Appearances Goal: E.g., 2 TV/Radio
• Active Volunteers Goal: E.g., 30

Goal: Establish the unshakable, fact-based narrative.

• • Issue Selection: Choose ONE specific, timely, and winnable issue. Define the clear, actionable “Ask.”
  • Deep Research: Gather and fact-check all evidence against bad-faith actions. Create a 1-page Fact Sheet and a detailed White Paper.
  • Story Collection: Identify, vet, and coach 3-5 affected people to be your emotional spokespeople.
  • Messaging Templates: Draft and approve the Core Message, LTE Template, Press Release, and Social Media copy.
  • Mapping: Compile exhaustive lists of all regional media and 10-20 local non-political influencers.

Goal: Make the issue and story an unavoidable part of local life. 

• Media Blitz (Days 31-40): Submit LTEs from multiple signees to every newspaper. Issue the primary Press Release.
• Story Blitz (Days 41-50): Schedule media interviews with your affected storytellers. Lead with emotion, back with facts.
• Social Blitz (Days 51-60): Release the bank of graphics, quote cards, and videos. Use daily CTAs targeting specific officials. Tag the targets constantly.
• Infiltration: Provide influencers with easy-to-share facts and ask them to post/share organically.
• Direct Pressure: Hold a coordinated volunteer phone/email bank day to flood official offices with the core message.

Goal: Maximize pressure at the deadline and set up the next win.

• • Escalation: Host a visible in-person event (rally/press conference) near the decision deadline to demand a public response.
  • Personalized Follow-up: Send summary letters to target officials detailing all collected pressure (signatures, LTEs, media reach).
  • Accountability: If officials act in bad faith, immediately issue a brief, factual counter-statement.
  • Debrief (Days 80-90): Record all metrics (LTEs published, signatures, media hits). Analyze what worked and what didn’t.
  • Transition (Day 90): Celebrate/thank the team. Immediately select the next issue and restart the cycle at Phase 1.